Bandai Namco Has Slightly Changed Its New Logo


Red is the new magenta (Image: Bandai Namco)

There’s a lot to love about Bandai Namco in terms of the games it releases, but one thing that hasn’t gone down so well is the company’s logo refresh – originally revealed last October and scheduled to come into effect in April this year.

While the Japanese publisher responsible for series like PAC-MAN, Tekken and Tales is still going ahead with this makeover, it has now made one slight adjustment. As detailed in its latest mid-term plan (April 2022 – March 2025), the speech bubble outline has been changed from magenta to red.

Magenta was originally used as the motif colour to represent diversity, create a bright and fun impression, and because it’s easy to reproduce. However, Bandai changed its mind after sending out a questionnaire to employees – asking for their own thoughts.

The new red colour apparently creates an impression that is enthusiastic, fun, active and bold:

“For the motif colour, we sent questionnaires to employees around the world to gather their thoughts about words that express images associated with the aims of the Group.

“From among the words that were frequently mentioned, we selected candidate colours through scientific methods linking words with colours. From among these candidates, we selected a bright red colour that creates an impression that is enthusiastic, fun, active, and bold.”

So, what do you think of the new logo’s latest look? Leave your thoughts in the comments below.



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