Cryptocurrencies and the food industry might not seem like the most intuitive pairing — one based in the digital realm and the other firmly rooted in the physical. But going back to the earliest days of crypto, the very first real-world use case for (BTC) was food-related. On May 22, 2010, Laszlo Hanyecz enacted the first documented commercial BTC transaction, buying two Papa John’s pizzas for the princely sum of 10,000 BTC.
That day is now enshrined in the crypto calendar as Bitcoin Pizza Day. By itself, the event has ended up becoming an annual celebration with restaurant chains and crypto firms alike taking advantage of the marketing opportunities. However, as well as marking Bitcoin’s debut as a medium of exchange, Bitcoin Pizza Day also kicked off crypto’s relationship with the food sector — one that’s beginning to flourish and is set to solidify further as Web3 and the Metaverse take over.
Bas Roos is the CEO at Bistroo, a peer-to-peer food marketplace that aims to break down the barrier of real-life use cases for cryptocurrencies. Bas loves exploring how IT can improve business processes. With experience in IT management and risk assessment, Bas has gone deep down into the blockchain space.
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