Why India Isn’t Buying NFTs (Yet)



Amitabh Bachhan, Bollywood’s biggest superstar, affectionately known as “Big B,” launched an NFT collection with several thoughtful collectibles, including poem readings and even a Big B CryptoPunk. The entire collection sold for just under $1 million. While this is not bad, it does not compare to big ticket NFT sales we have seen around the world, especially given that Big B is India’s biggest superstar by a mile with cross-generational appeal. Single CryptoPunks (the original must-have NFTs) have sold for many multiples of this, from $3 million to $12 million. The sale also pales in comparison to NFTs by other celebrities. Mila Kunis’ Stoner Cats collection, which gave access for a series that has not even launched, pulled an easy $8 million.

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